Customer intelligence
Know who your customers are, what they value, and how their behaviour is changing, connected to the data that shows how to respond.
Unified customer profiles – customer identity, purchase history, visit frequency and loyalty behaviour unified across channels and venues – one profile per customer, no duplicates, no fragmentation
Segmentation and cohort analysis – customers segmented automatically by value, frequency, recency and behaviour – so marketing, service and retention activity is targeted, not generic – customers scored into groups such as champions, loyal and those at risk of leaving, alongside the dietary and purchasing patterns behind their behaviour
Lifetime value and retention – lifetime value, retention rate and churn risk calculated continuously – surfacing the customers worth investing in and the ones at risk of leaving
Loyalty and behavioural insights – loyalty programme performance, redemption patterns and behavioural shifts visible in one place – connected to your operational and financial data, not siloed in a separate marketing tool
See how SinoraIQ helps with accounts payable and purchasing.